From the army of migrant workers who traveled 1,500 kilometers back home on a motor bike to a pair of Fujian newlyweds who went home by bus, train and ferry, CCTV is releasing several public service advertisements that portray homebound Chinese from around the world and aim to promote family values.

Based on true stories, the one-minute ads call for love and consideration for families under the theme "go home more often".

The seven ads will air 10 times daily on CCTV 1 and other channels throughout the New Year holiday.

The first clip — "Lies from my father" — shows an empty-nest parent who lies about his loneliness to his daughter and has been released on Jan 19.

Chen Gang, a professor with Peking University's School of Journalism and Communications, said the public service ads are heartwarming.

"Being with one's family during the Spring Festival is a Chinese ritual. It's the best time to call for others to voice their love," Chen said during a screening event in Beijing on Feb 1.