三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Economy

Bordeaux + braised pork = Bliss

By WU YIYAO (China Daily) Updated: 2016-05-16 09:12

Bordeaux + braised pork = Bliss

A?woman tastes a 2013 vintage red wine at the Palais de la Bourse in Bordeaux, southeastern France. Bordeaux's exports to China rebounded recently, after the region adjusted the structure of its supplies.CHINA DAILY

For Bernard Farges, president of Le Conseil interprofessionnel du vin de Bordeaux or CIVB, a council of wine professionals and traders in Bordeaux, France, the China market remains an export destination with great potential, in spite of the recent hiccups.

So, Bordeaux will allocate more resources to boost consumption of its wines in China. Bordeaux is one of France's, and arguably the world's, best wine regions.

After two years of decline in export volumes to China due to unavailability of wines, Bordeaux's exports to China rebounded recently, after the region adjusted the structure of its supplies.

Exports to China rose to 61 million bottles, or 24 percent of Bordeaux's combined volume, which were worth 280 million euros ($318.53 million), or 15 percent of the region's global export turnover value.

"China has been topping Bordeaux's global export destinations both in terms of volume and value since 2011. In the next 10 years, we anticipate more diversified consumption among China's consumers on the back of vineyard tourism, wine-related courses at academies and fresh investments," said Farges.

Consumers and wine trade experts said they have seen Bordeaux wines' improving image and Bordeaux wine exporters' efforts to better understand China and its consumers, and to adapt Bordeaux's image to China.

China's drinking habits are changing. Focus has shifted to individual consumption from drinking at group events like banquets. Stress is on personal experiences. This augurs well for Bordeaux labels, experts said.

"Ten years ago, when I heard about Bordeaux through films or television, its wine bottles retailed for 80,000 yuan each. Now, I drink Bordeaux red or white about twice a month. The price is somewhere between 300 yuan and 500 yuan per bottle. I can experiment with pairings of different food and wine, which is quite interesting," said Liu Erye, a consumer and a freelance food reviewer in Shanghai.

Dong Li, a wine importer at Shanghai Junjue Foreign Wines Ltd, said he has received a booklet from a Bordeaux wine trader full of ideas on how to pair Bordeaux wine with Chinese food.

"It is really interesting to read some of the ideas. You can tell that the French winemakers have made extremely great efforts to understand Chinese cuisine and Chinese taste buds," said Dong.

One pairing tip suggests matching soft and well-structured dry red wine from Saint-émilion, Pomerol or Fronsac with fresh pork moon cake. The wine and food share many things in common, including saltiness, complexity and structure of tastes. The wine's tannin and acid can balance the meat's oily feeling, the booklet states.

Other tips include having the fruity Bordeaux Supérier rosé with chili bull frog, and braised pork with Médoc or Graves dry red wine.

CIVB has been researching global consumers' preferences and tolerance to various tastes that Bordeaux wines offer. The research includes a study of Chinese consumers' preference for levels of tannin, acid, sweetness, bitterness, flavor and the age of wine. The results will be out by this year-end.

Faced with competition from the world's emerging brands in China, the Bordeaux wine sector professionals are focusing on their own products to forge ahead, said Thomas Jullien, representative of CIVB's Asia-Pacific operations.

"We don't have some particular strategies to handle increasing competition. The wine sector is a key pillar of the Bordeaux economy. So, we focus on improving quality to produce wines that offer higher value. We have been making great efforts to educate and inform consumers about wines. Chinese consumers now associate Bordeaux with wine quality.

"We are pleased to note that Chinese consumers are choosing wines other than those from Bordeaux. This shows they are learning, experimenting and comparing. We believe oenophiles will always buy and drink Bordeaux wines again and again," said Jullien.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 大胆国模一区二区三区伊人 | 奇米影视狠狠久久中文 | 香蕉婷婷 | 精品国产第一国产综合精品gif | 色的视频在线观看免费播放 | 99av在线播放 | 国产美女在线精品亚洲二区 | 成人免费黄色网 | 在线视频免费观看短视频 | 国产91激情对白露脸全程 | 美女一级视频 | 18黄网站| 真人一级毛片免费观看视频 | 我要看黄色一级大片 | 久久精品国产色蜜蜜麻豆 | 综合7799亚洲伊人爱爱网 | 99久久免费国内精品 | 小视频在线观看免费 | 韩国一级黄色毛片 | 久久香蕉国产线看观看网站 | 中国黄色免费网站 | 国产a国产片国产 | 特级全黄一级毛片视频 | 日本高清αv毛片免费 | 久草91| 精品一区二区在线欧美日韩 | 国产午夜精品一二区理论影院 | 久久一本一区二区三区 | 国产精品毛片一区 | 欧美日韩成人在线观看 | 九九精品国产99精品 | 一级毛片欧美 | 国产精品福利短视在线播放频 | 日韩成人高清 | heyzo北条麻妃久久 | 一级黄色欧美片 | 91热久久免费精品99 | 精品国产福利在线观看网址2022 | 一极黄色大片 | 99精品国产成人a∨免费看 | 特级毛片aaaa级毛片免费 |