三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Industries

Companies cash in on the trend for Western cooking

By WANG ZHUOQIONG (China Daily) Updated: 2015-10-12 07:39

Companies cash in on the trend for Western cooking

Xiachufang.com's users share their love of bakery at a brunch, with each one holding a pancake made in their image. [Photo/China Daily] 

Liu Nan plans to quit her job as a secretary at a public institution in the Jiangsu provincial capital of Nanjing and open a bakery business later this year.

The 35-year-old mother and budding entrepreneur has taken cooking courses, and has spent 70,000 yuan ($11,290) to deck out a professional kitchen with a state-of-the-art oven and mixer.

She will also use only imported ingredients from established local retailers.

"I want more people to taste handmade fresh bread," Liu said.

"Safe food with a novel twist is what my friends are looking for."

Liu will run the fledgling business from her home and pick up orders online. But then, she is part of a growing group of fresh bakery fans in China who have been enticed by Western culinary recipes, ingredients and even kitchen equipment.

This trend has created business opportunities for local companies that specialize in the market.

Pantry (Beijing) Investment Management Ltd is one of them. The small but select kitchen equipment firm has three stores in Beijing and Tianjin, and is growing fast because of the boom in Western-style breads and cakes.

Known as Pin Chu in Mandarin, Pantry Beijing started trading in 2011 and originally targeted the expatriate community.

But it quickly realized that white-collar Chinese customers, many with an overseas education, were eager to buy culinary equipment from major Western brands.

"In the past two years, baking has taken off in Chinese homes," Liu Yanyan, general manager of Pantry Beijing, said. "Now most families in big cities bake at home."

Nearly 90 percent of the kitchen equipment, such as mixers, blenders and ovens, are imported from overseas, and are used mainly in Western cooking.

A mixer retails for 6,980 yuan, while a blender costs 349 yuan.

The privately owned company has yet to release detailed sale figures, revenue or profit.

"Chinese customers have higher incomes and they are looking to make something exotic, which looks good in the kitchen," Liu, at Pantry Beijing, said. "Baking offers them such opportunities."

In addition to kitchen equipment, the homemade bakery trend has generated traffic online.

Xiachufang.com, a mobile app launched in 2011, focuses on recipes and baking techniques, and has 100,000 active users every day.

"Recipes are naturally commercialized," Wang Xusheng, founder of Xiachufang.com, said, referring to the different brands of ingredients that are used.

Another major element of the app is an online market, which shows different baking ingredients and where to buy them.

One collaborator is Wal-Mart China's high-end retailer, Sam's Club.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 精品在线免费播放 | 1024免费福利永久观看网站 | 亚洲国产一区在线观看 | 色婷婷综合激情视频免费看 | 中文 字幕 高清 在线 | 国产在线一区二区三区在线 | 国产免费小视频在线观看 | 色极影院 | 日韩岛国大片 | 九九性视频 | 中文字幕一区精品欧美 | 日韩女性性生生活视频 | 高清欧美日韩一区二区三区在线观看 | 亚洲日本高清影院毛片 | 2019理论国产一级中字 | 在线看三级aaa | 高清国产美女在线观看 | 免费观看一级特黄三大片视频 | 亚洲精品国产专区91在线 | 国产亚洲精品一区二区在线观看 | 在线观看国产高清免费不卡黄 | 欧美一区二区在线观看视频 | 丰满老妇猛交视频 | 久久亚洲精品人成综合网 | 香蕉视频在线观看国产 | 国内精品一区二区在线观看 | 日本高清在线精品一区二区三区 | 日韩欧美一及在线播放 | 成人在线免费网站 | 亚洲精品中文字幕乱码影院 | 欧美精品videossex性护士 | 国产久热美女福利视频 | 1级黄色| 求欧美精品网址 | 成年免费大片黄在看 | 免费看成人毛片日本久久 | 欧美视频亚洲色图 | 国产三级网站 | 蜜桃视频成a人v在线 | 久久久精品成人免费看 | 国产综合社区 |