With an estimated worth of $44,700 million, Tencent has been crowned the year’s Most Valuable Chinese brand in a list released by the Hurun Institute, the second consecutive time it has snared top spot.

Taobao, a subsidiary of Alibaba, is second with a brand value of $42,900 million, overtaking China Mobile, Baidu and ICBC.

The total worth of 200 listed brands has risen by 36 percent year-on-year to reach $696 billion, with the top 10 accounting for 46 percent of the total.

Here are the most valuable brands in China.

Brand value: $16,500 million

Industry: Tobacco

A promotion for Chunghwa cigarettes is seen at a store in Qiqihar, northeast China's Heilongjiang province, Feb 21, 2010. [Photo/IC]