三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Industries

Marks & Spencer to launch flagship store in Beijing

By WANG ZHUOQIONG (China Daily) Updated: 2015-10-10 09:05

Marks & Spencer to launch flagship store in Beijing

Customers shop for clothes in a Marks & Spencer store in Brussels, Belgium. [Photo/Agencies]

British retailer Marks & Spencer Plc is setting up a new flagship store in Beijing this winter to further expand its presence in China.

The store, expected to be located at The Place, a leading shopping mall in the capital, will spread over more than 1,500 square meters and include womenswear, menswear, lingerie and kids wear. The Food Hall will include Marks & Spencer's unrivaled quality food and wines, as well as an in-store bakery and coffee-to-go station.

"The move is in line with Marks & Spencer's growth plans for its China business and builds on the growing popularity in Beijing for Marks & Spencer products through its online sites on leading Chinese websites like Tmall and JD," the company said in a statement. The British retailer had closed some stores in Shanghai and other neighboring cities earlier this year

Marks & Spencer launched its online store on Tmall in January 2013 offering clothing and food products. This was followed by the launch of its wine e-shop on JD in May 2014.

Earlier this March, Marks & Spencer announced its plan to enter key cities such as Beijing and Guangzhou this year and the next. Plans also include continuous investment in its existing stores on West Nanjing Road in Shanghai during the autumn.

It had closed five of its supporting stores in Shanghai by August and reviewed its head office resource structure in line with growth plans.

The retailer, which opened its first store in the Chinese mainland in 2008, has more than 840 outlets in the United Kingdom and more than 480 in other countries and regions.

Matthew Crabbe, director of research, Asia-Pacific at Mintel Consulting, said M&S has struggled in the past to get its message across, and to establish its brand as a distinct experience for Chinese consumers, despite the good quality of its products.

"The opening of the Beijing store does make sense in that the capital is a good potential market for M&S, given that there are plenty of well-off consumers," said Crabbe. "I like the idea of incorporating an in-store bakery and coffee-to-go station. This gives consumers more of an incentive to venture in, and once in store, for the retailer to grab consumer attention with well-conceived in-store marketing."

Angela Wang, partner and managing director of the Boston Consulting Group, said hardly any foreign department store has survived in China so far due to the difficulties in getting a good location, which matters significantly for the development of the store in a saturating market. But the diversity of the department stores in China is still low, creating room for those who are unique and specialized, she said.

In addition, strong purchasing power of the Chinese middle class is boosting sales of quality food and apparel products, despite the economic slowdown, said Wang.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 午夜不卡av免费 | 欧美日韩免费在线视频 | 免费一级欧美大片视频在线 | 黄色三级免费网站 | 国产一区二区三区在线看片 | 国产精品观看在线亚洲人成网 | 国产精品无码2021在线观看 | 在线看91| 国产成人午夜极速观看 | 国产午夜亚洲精品一级在线 | 国产精品免费视频一区二区 | 免费看的黄色小视频 | 在线免费视频国产 | 亚洲人精品 | 日韩a级毛片免费观看 | 久久国产美女免费观看精品 | 久久免费视频在线 | 国产女人成人精品视频 | 在线观看日韩精品 | 国产又黄又潮娇喘视频免费 | 久久香蕉国产 | 国精视频一区二区视频 | 亚洲欧美日韩成人一区在线 | 日本免费黄色小视频 | 黄色毛片免费在线观看 | 大乳女人做受视频免费观看 | 曰曰碰天天碰国产 | 欧美第四页 | 精品视频69v精品视频 | 国产精品爱久久久久久久电影 | 看毛片软件 | 黄色片视频网站 | 久久亚洲国产的中文 | 成人国产精品免费视频不卡 | 蜜桃视频一区二区在线看 | 国产精品久久久福利 | 日本一级毛片毛片一级毛片 | 欧美电影精品久久久久 | 日韩欧美一级毛片视频免费 | 偷自拍第一页 | 欧美日韩aa一级视频 |