三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Industries

Jinjiang shoe industry making tracks to the Web and e-retail

By Wang Zhuoqiong (China Daily) Updated: 2014-04-02 15:49

Jinjiang shoe industry making tracks to the Web and e-retail

A visitor passes by a booth at a shoe expo?held in Jinjiang, Fujian province, April 21, 2013. Jinjiang, widely known as China's footwear capital, is turning to e-commerce in hopes of turning around a slump marked by high inventory and closing stores. [Photo?/ Asianewsphoto] 

Jinjiang, widely known as China's footwear capital, is turning to e-commerce in hopes of turning around a slump marked by high inventory and closing stores, the city's mayor said.

Mayor Liu Wenru said the shoe industry has been consolidating and updating and that more than 70 percent of enterprises have built and are using their own websites for trade, especially in light of high rent and the cost of maintaining inventories at physical stores.

Last year, Internet transactions in the industry exceeded 38 billion yuan, the mayor said.

The city in Fujian province produces 20 percent of the world's sports shoes and 40 percent of domestic supplies. It will be hosting the 16th Jinjiang Footwear International Exhibition from April 18 to 21.

Last year, the Jinjiang footwear industry reported a gross production value of 88.5 billion yuan ($14.27 billion), up 6.6 percent over the previous year. Out of about 225 shoe manufacturers, more than 160 of them achieved a production value of 100 million yuan, 46 reached 500 million yuan, and 18 companies reached 1 billion yuan, said Liu.

Jinjiang is home to such nationally renowned brands such as Anta Sports Products Ltd, 361 Degrees International Ltd and Septwolves Co Ltd.

Industry leader Anta, which has seen improvements in revenue, gross profits and net profits, could become the first sportswear maker in the country to recover this year on a spate of new orders.

Multibrand strategy is considered one way to save the industry. Anta has developed brands including Anta Kids and Fila, and 361 Degrees has a child apparel brand that adds to its revenue stream.

But Zhang Qing, from Beijing Key Solution Sports Consulting Co Ltd, expressed concern for many of the footwear makers in the city. He said that, excluding Anta, most of the brands in Jinjiang are in decline.

"The transition for smaller brands and manufacturers will be painful," he said. "Many second- and third-tier brands will be phased out."

But companies with good positioning and strong products will survive, he said.

Sports footwear sales in terms of value growth were down from an average level of 10.5 percent between 2007 and 2012 to 4.6 percent between 2011 and 2012, according to a report released last May by Euromonitor International.

In 2012, domestic players represented by Li Ning Co Ltd, Anta (China) Co Ltd, 361 Degrees, International Ltd and Xtep International Holdings Ltd suffered from significant declines. High levels of warehouse stock were the biggest factor that negatively affected their performance.

After the 2008 Beijing Olympics, domestic companies collectively launched aggressive expansions in terms of retail outlets, product portfolios and marketing budgets, according to Euromonitor.

But by neglecting product design and technology innovation, domestic companies increasingly are facing the problem that most of their products are extremely similar to one other.

 

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 麻豆精品国产剧情在线观看 | 欧美亚洲国产精品久久高清 | 日本一级特黄aa毛片免费观看 | 美女成人私密视频 | 欧美日韩亚洲综合另类ac | 一集毛片| 国产丶欧美丶日韩丶不卡影视 | 国产福利一区二区三区 | 99精品免费在线 | 一级黄色一级黄色 | 中文字幕第五页 | 特级欧美视频aaaaaa | 91精品全国免费观看老司机 | 国产传媒网址 | 啪啪网站色大全免费 | 精品国产欧美一区二区三区成人 | 福利在线一区二区 | 高清在线不卡 | 久久99精品国产99久久6男男 | 亚洲日韩色综合视频 | 黄色片视频在线免费观看 | 日韩欧美影视 | 特级aa一级欧美毛片 | 国产一区二区三区四区波多野结衣 | 综合久久久久6亚洲综合 | 日本国产免费一区不卡在线 | 亚洲欧美第一 | 免费大片黄在线现看国语 | 国产亚洲精品久久yy5099 | 真人毛片免费拍拍拍aa视频 | 91影视在线 | 日韩中文字幕电影 | 日韩欧美亚洲综合一区二区 | 黄色欧美一级片 | 国产一级做a爱片久久毛片a | 国产a级淫片| 国产亚洲欧美在线视频 | 久久精品国产只有精品2020 | 多人性激烈的欧美三级视频 | 午夜精品视频在线观看 | 能看av的网址 |