三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Industries

Drinks companies have their eyes on the ladies

By Wang Zhuoqiong and Yang Jun (China Daily) Updated: 2015-10-06 08:32

Drinks companies have their eyes on the ladies

U MEET, an alcoholic drink series for women, unveiled by Kweichow Moutai Co Ltd in Guiyang, Guizhou province. The company expects the new beverage will generate about 1 billion yuan ($156 million) to 1.5 billion yuan in revenue in three years. [Photo/CFP]

In a move to boost sales, leading alcoholic beverage businesses are targeting the women's market in China, report Wang Zhuoqiong in Beijing and Yang Jun in Guiyang.

Sandy Xia enjoys a glass of wine when having lunch with friends. In the evening, she has the occasional beer and one or two cocktails at the weekend.

With a busy business schedule, the 32-year-old marketing manager at a logistics company in Beijing is constantly on the go.

"Having a healthy portion of alcohol helps me relax. I enjoy having a drink when I mix with friends, and we often talk about various wines and spirits," she said.

Xia is just the sort of middle-class professional woman that major beverage companies are looking to target to prop up falling sales after the government launched its anti-corruption campaign at the end of 2012.

Since then, the fallout has affected the luxury goods industry as well as the alcoholic drinks sector. In a move to boost sales, China's leading baijiu producer Kweichow Moutai Co Ltd has rolled a new drink for women customers.

U MEET comes in an elegant, elongated perfume-style bottle and is mixed with high-grade liquor from Moutai and natural blueberry juice.

Yuan Renguo, chairman of the group, has predicted that sales revenue from U MEET will be between 1 billion yuan ($156 million) to 1.5 billion yuan in three years. Moutai is banking on its highly successful brand name to stimulate growth.

With a female population of about 630 million in China, leading beverage companies are hoping to tempt women consumers in the 18 to 59 age group, which makes up 60 percent of the overall total. U MEET, for example, comes in nine colors and will retail at 48 yuan a bottle. It is expected to become popular with the younger generation that love trendy nightclubs.

But Moutai, which is famous for producing baijiu, which is made from a mixture of grains including rice, wheat and corn, faces tough competition in a crowded marketplace.

Global player Diageo Plc has always had a major presence in the sector with the company's Baileys brand, popular with women drinkers. The multinational alcoholic beverages group from the United Kingdom is expanding distribution of Baileys, an Irish whiskey and cream-based liqueur, through e-commerce platforms and convenience stores.

"We have also updated the bottle size for Baileys from 750 milliliters to a smaller size, so female customers will find it easy to carry and share with friends at parties or at picnics," said Tang Wu, Diageo's brand communications public relations manager.

In another strategic move, Baileys is now collaborating with Costa Coffee, a UK coffee chain, to develop a beverage named Cortado for the Chinese market.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: a级欧美片免费观看 | 国产成人一区二区三区视频免费 | 日韩我不卡 | 欧美日视频 | 日韩精品一区二区三区小说 | 久久国产视频网站 | 国产福利一区二区三区在线观看 | 黄址在线观看 | 欧美成人精品一级高清片 | 成人免费久久精品国产片久久影院 | 日本丰满hdxxxxx护士 | 国产成人精品视频一区二区不卡 | 欧美色爱综合网 | 亚洲精品一区最新 | 五月婷婷综合激情网 | 在线播放国产不卡免费视频 | 婷婷成人基地 | 日本一级在线观看 | 尤物在线观看视频 | 国产精品嫩草影院一二三区 | 麻豆激情| 天天干成人网 | 国产精品99一区二区三区 | 在线视频亚洲色图 | 看黄色一级毛片 | 日韩久久网 | 国产成人午夜精品5599 | 欧美五月婷婷 | 美女一区二区在线观看 | 亚洲第一久久 | 亚洲国产高清在线精品一区 | 久久tv免费国产高清 | 久久亚洲国产高清 | 97se狠狠狠狠狼亚洲综合网 | 国产精品400部自产在线观看 | 一级骚片超级骚在线观看 | 亚洲国产精品专区 | 麻豆影视网站 | 欧美日韩一二三四区 | 精品一区二区三区视频在线观看免 | 制服丝袜手机在线 |