Weihai, a stunning coastal city in East China's Shandong province, is holding a large-scale event to promote its unique culture, picturesque landscapes, and tasty cuisine.

The landscape of Weihai, Shandong province [Photo/WeChat account: weihaifabu]

Jointly organized by the Weihai publicity department and the Weihai culture and tourism bureau, the event invites mainstream media outlets, senior photographers, social media influencers and netizens to explore the city's cultural and tourism resources, including fashion blocks, landmarks, cultural venues, scenic spots, delicacies and intangible cultural heritages.

According to local officials, more than 100 new media platforms have participated in the event, helping promote the city’s brand and increase its international profile.

The event will last until Dec 31.

Ways to get involved

1. Scan the following QR code to take part

2. Follow "weihaifabu" (威海發布) account on Sina Weibo and publish relevant photos or short videos with the hashtag "#尋找精致威海最美打卡地#"

3. Follow "weihaifabu" (威海發布) account on the video-sharing platform Douyin and participate in the challenge of "#尋找精致威海最美打卡地#"

The coastal city of Weihai in East China's Shandong province is famous for its beautiful scenery, excellent climate and rich natural resources. [Photo/WeChat account: weihaifabu]

Many photos and short videos of Weihai's landscapes and scenic spots have gone viral online. [Photo/WeChat account: weihaifabu]

Having received the UN Habitat Scroll of Honor Award in 2003, Weihai has beautiful natural scenery. [Photo/WeChat account: weihaifabu]

Weihai boasts rich marine resources and hosts various sailing competitions every year. [Photo/WeChat account: weihaifabu]