三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Latin America

Xiaomi is ready to take on smartphone giants in Brazil

By Ji Ye in Rio de Janeiro | China Daily Latin America | Updated: 2014-08-18 04:56

Xiaomi is ready to take on smartphone giants in Brazil

Xiaomi released its new phone Mi 4 in Beijing on July 22. Wang Jing / China Daily

Chinese smartphone maker Xiaomi, sometimes called the "Apple from China", is heading for Brazil, opening its first office in Sao Paulo on Aug 6 to begin operations in one of the largest consumer markets in Latin America.

Xiaomi, which means "little rice" in Chinese, has created a buzz in China for selling high-end smartphones that are priced close to cost. Its other products, including tablet computers, routers and television sets, are also popular.

In May, the company showed its determination to take on Apple and Samsung in the global smartphone market by revealing international expansion plans that will target 10 other countries and regions including Brazil.

Xiaomi President and co-founder Lin Bin told Bloomberg News that this is a move which could potentially shake up the global smartphone market.

Xiaomi last year signed Brazilian Hugo Barra, a former vice-president of Google, as global operations vice-president, and has in recent months made its products available in Singapore, Malaysia and the Philippines. In late July, it launched its latest smartphone in India which sold out quickly.

Xiaomi registered in Brazil in May under the name Xiaomi Technology Brazil Ltd. The new office is in Vila Olimpia, south of Sao Paulo. Despite the start of the operations, there will be a delay in releasing a start date for Xiaomi’s products in Brazil.

"It is a difficult time for the entry of new manufacturers of smartphones in Brazil because the Brazilian is very sensitive to the brand," an anonymous market analyst was quoted as saying in the Brazilian news hub Veja.com.

In addition, Xiaomi may have difficulty in adjusting their business model to Brazil. "It is not easy to understand the rules to get government tax incentives for local manufacturing," another source close to the manufacturers in the industry said to Veja.com.

Barra said in an interview with the Wall Street Journal that the delay is due to a "long and painful device-certification process”.

Smartphone makers need to get their products certified by government agencies across the world before they can launch and sell in different markets. In Brazil, the process can take as long as six months to meet local standards and get products certified for sale, he explained.

Barra said Xiaomi's plans to offer its smartphones in Brazil could take longer, citing local laws that require companies like Xiaomi to assemble their products in the South American country. "It may take a long time, probably within the next 12 months, but it’s hard to say," Barra said.

However, Xiaomi's high-end and lower priced smartphones could be a hit in the currently bullish local market. Last year, smartphone sales in Brazil rose by 101 percent, according to analysts. But the country’s tele-density is still low and so is smartphone ownership, which provides a large potential market for Xiaomi.

Barra said that Xiaomi will also use the same competitive pricing strategy that it uses in China when it launches products in foreign markets like Brazil.

Xiaomi has enjoyed unexpected rapid growth since it was founded in 2010. Part of its success is due to its competitive pricing strategy, as its products usually cost half of the price of the products of Samsung and Apple while sharing almost the same hardware.

The company recently unveiled its latest flagship product, Mi 4, with the claim that it’s the fastest smartphone on the planet. The basic version of the product is on sale in China for 1,999 yuan ($325), about half the price of Apple's iPhone.

The smartphone of the Mi 4 is equipped with a 5-inch screen that features HD resolution, an 801 Snapdragon 2.5 GHz processor with four cores, 3 GB of RAM, plus a 13-megapixel rear camera and an 8-megapixel front camera -- the latter’s pixel is more than what is found in Apple and Samsung products.

Besides, Xiaomi provided a variety of completely customizable products, meaning you can buy different back covers and extra batteries. The company also offers services like mobile applications and movies via its software and earns money by selling an array of accessories.

In early 2013, Xiaomi was the 14th in the global ranking for smartphone sales. In just one year, the situation has changed as the company entered the top 10 in the global rankings, ahead of giants like Motorola, Nokia and Sony Mobile.

Xiaomi sells its phones mostly in small batches online but hopes to grow, with plans to sell 60 million smartphones this year. In the first quarter of 2014, it sold 26.11 million phones, a year-on-year increase of 271 percent.

Lei Jun, Xiaomi's other co-founder and CEO, has also set a goal of increasing sales to 100 million phones in 2015, according to an April report from Bloomberg News.

For China Daily

Contact the writer at readers@chinadailyusa.com

Polar icebreaker Snow Dragon arrives in Antarctic
Xi's vision on shared future for humanity
Air Force units explore new airspace
Premier Li urges information integration to serve the public
Dialogue links global political parties
Editor's picks
Beijing limits signs attached to top of buildings across city
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 日本一级www| 六月丁香久久 | 国产成人精品久久亚洲高清不卡 | 国产一级片毛片 | 国产成人一级片 | 亚洲狠狠ady亚洲精品大秀 | 亚洲一区二区中文字5566 | 老司机深夜福利影院 | 免费在线观看中文字幕 | 亚洲精品国产第一区第二区国 | 亚洲色欧美 | 免费视频观看在线www日本 | 1769国产精品视频免费观看 | 五月天堂婷婷 | 亚洲免费视频网址 | 久久www免费人成_看片美女图 | 国产精品日日摸夜夜添夜夜添1 | 亚洲在线一区二区 | 免费a一毛片 | 99国产精品一区二区 | 经典香港a毛片免费观看 | 草草影院ccyy国产日本欧美 | 一级呦女专区毛片 | 高h辣肉各种姿势爽文bl | 高清中国一级毛片免费 | 免费观看欧美成人禁片 | 特黄免费 | 日韩黄色小视频 | 污污的网站免费观看 | 久久亚洲精品成人 | 欧美香蕉视频在线观看 | 一级做a爰全过程免费视频 一级做a爰性色毛片 | 91久久国产露脸精品免费 | 97视频在线免费 | 人妖另类亚洲xxxx | 韩国在线看免费观看高清 | 欧美一区二区三区在线观看 | 一级毛片完整免费版 | 精品国产成人综合久久小说 | 国内精品久久久久久久久久久久 | www永久免费视频 |