Hou Kaiwen,founder and CEO of Mtime relates the correlation between movie and art,May 26,2016.[Photo by Feng Yongbin/Asianewsphoto]

Mtime, an information provider for movie screening schedules and reviews, recently announced a strategic upgrade of its business by gearing up to the film merchandising market. Mtime launched a wide selection of authorized merchandising products for popular IPs such as Warcraft, Finding Nemo and Alice in Wonderland. Fast growing box office numbers in recent years implies purchasing power in the Chinese film market, which serves as a solid consumer base for the future development of film derivatives.