三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Talking Business

Time-honored business recipe flavors restaurant success

By GAO JIN'AN (China Daily) Updated: 2016-10-26 09:32

Time-honored business recipe flavors restaurant success

A dumpling restaurant in Beijing. [Photo by Wang Jing/China Daily]

After visiting a friend's family during the National Day holiday, my wife and I happily found that our old favorite restaurant near the Tayuan community in northwestern Beijing, where we lived some 20 years ago, is still there. We went in for the good memories.

Surprisingly, little has changed in the eatery that specializes in dumplings: the way tables are set, the interior decorations, the manner that the attendants greet and serve the customers, and most importantly, the quality of the dumplings and dishes. Still, all tables were fully occupied at dinnertime on the day.

While eating in the dumpling restaurant, a question came to my mind: how could the home-styled restaurant survive the fierce market competition, without having to change much, in the past 20-plus years?

I noticed a sharply different scenario for most small restaurants in fast-changing Beijing. Near the neighborhood where I live now in northeastern Beijing, I very often see one restaurant open for several months and then close down, but a few weeks later, another one under a new name opens. Why can't these eateries last in the capital city where chi le ma (have you eaten) is an everyday greeting for some residents?

The dumpling restaurant has banked on its branding and quality, not fancy decorations or exotic and high-priced dishes, for its lasting success. I also credit its success to its right choice of customer base-ordinary diners.

This restaurant, with its home-styled dishes at reasonable prices, caters straight to the needs of the majority of consumers, which means an inexhaustible source of customers and revenue. People like me favor this eatery, because it is affordable and decently comfortable. We had two plates of dumplings and two hot dishes, costing less than 100 yuan ($15) in total.

This helps explain how the restaurant resisted the temptation to be trendy and continued to follow its recipe for success-staying close to the majority of the consumers. Trends change fast and very often don't last.

After all, what most restaurant-goers really want is simply tasty food and an amicable dining environment.

That is the business logic behind the survival and lasting prosperity of the dumpling eatery.

In the past few years, we've read or heard many reports about the difficulties that some luxury and high-end restaurants encountered. Apart from policy factors, these restaurants themselves should be blamed for their failure, because they were targeting a market with a fairly small customer base.

As for those small restaurants that also failed in a country where business sometimes is done at the banquet tables, restaurants are the important places for socializing, and cooking is even considered to be an art, they should reconsider the way they do the business.

Many restaurant owners, immediately after they rent a property, redecorate the place at very high costs.

But, sometimes they find that the business is not as good as they anticipated. With huge refurbishment costs, property rental and labor cost all running high, how can they break even or make a profit in a short time?

With a mindset for quick success, they give up easily, so small restaurants change hands frequently. They should know that launching a restaurant is different from trying one's luck to hit a jackpot-it calls for patience and resilience, not just a prime location and quality food.

Rome was not built in one day and this also applies to the restaurant businesses. Time is needed to build food brands like the dumpling restaurant. We need these time-honored eateries.

Contact the writer at gaojin@chinadaily.com.cn

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 亚洲精品丝袜在线一区波多野结衣 | 黄色免费大全 | 久久九九国产 | 成人国产在线视频在线观看 | 亚洲一在线 | 狠狠操在线视频 | 在线观看人成网站深夜免费 | 欧美一级高清片免费一级 | 色婷婷中文字幕在线一区天堂 | 国产精品福利资源在线 | 99视频精品全部免费免费观 | 成人久久久精品乱码一区二区三区 | 免费看一级特黄a大片 | 欧美一区二区三区免费观看视频 | 国产大片免费观看资源 | 亚洲国产欧美久久香综合 | 华人在线视频 | 亚洲人和日本人jizz | 欧美成人xx禁片在线观看 | 狼人青草久久网尹人 | 国产免费全部免费观看 | 国产伦精品一区二区三区网站 | 香港经典a毛片免费观看爽爽影院 | 在线视频一二三区 | 一区二区三区高清在线观看 | 欧美影院天天5g天天爽 | 亚洲一级片网站 | 免费国内精品久久久久影院 | 亚州中文 | 激情丝袜欧美专区在线观看 | 久久伊人精品综合观看99 | 小明www永久在线看 小明www永久免费播放平台 | 国产国产精品人在线观看 | 国产欧美精品一区二区三区-老狼 | 国产成人精品视频播放 | 9久9久女女免费精品视频在线观看 | 午夜宅男宅女的免费网站 | 亚洲综合第一 | 在线观看精品自拍视频 | 青青青青啪视频在线观看 | 国产一区二区精品久久91 |