三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Auto CSR

With sales robust, Ford gears up CSR effort

By Fu Chao (China Daily) Updated: 2014-09-22 07:10

With sales robust, Ford gears up CSR effort

Marin Burela (center), president and CEO of Changan Ford Automobile Co, receives calligraphy that says 'going further' from student representatives at South China University of Technology, a host of their debate series. [Photo/China Daily]

"We believe in the youth of China. We believe it's our responsibility as a company to provide opportunities for young people to aspire to reach their dreams," said Marin Burela, president and CEO of Changan Ford Automobile Co, during a campus event in Guangzhou on Sept 13.

Enjoying a robust year in sales - a rise of more than 32 percent in the first seven months from the same period in 2013, the Chongqing-based joint venture has been working on its corporate social responsibility to bring a more inspiring brand image to Chinese customers.

Changan Ford has supported the Chinese College Auto Union campaign for seven years. This year, the campaign features a student debate competition along with the auto company's safe driving program called Ford Driving Skills for Life.

With "going further" a core value, the auto company aims to encourage new thoughts among the young people, said Burela.

"The college debate has become a platform to encourage them to be innovative and look for new ideas," he noted.

The debate this year attracted students from more than 20 colleges in six regions across China and will tour Beijing, Shanghai, Wuhan, Jilin and Chongqing after the stop in Guangzhou.

The Ford Driving Skills for Life program was introduced to China in 2009.

In the past five years, the program has trained some 18,000 people.

The program first started with the general public and later turned to college students.

Burela said that the education process should start even earlier.

"It should start in middle school, before young people start to drive, so they can understand the technology and have safety awareness," Burela said.

In addition to the campus campaign, Changan Ford has also been involved in a range of community services across the country.

Burela noted that there will be a fundraising event in Chongqing next month for children born with a cleft lip and pallet.

The ongoing School To Work program recruits young people from middle school and then put them into a technical college to offer them training to become auto technicians.

Burela said it is both a social service and useful help to young workers.

"Our company supports people from the start right through their journey in life. That is our branding and culture."

The auto company is also expanding its dealer network, mainly to the western China as well as "third, fourth and fifth-tier cities", according to Burela.

"The objective is to open over 800 dealer outlets in China by the end of 2014."

He said a new plant in Chongqing will start operation by the end of this year and another will open in Hangzhou in 2015.

With sales robust, Ford gears up CSR effort With sales robust, Ford gears up CSR effort
Supercars turn the heat at Chengdu Motor Show 
China's Chongqing starts importing vehicles by train 

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 亚洲日韩视频免费观看 | 日本久久综合视频 | ntr中文字幕亚洲综合 | 一级特级片 | 欧美精品亚洲一区二区在线播放 | 久久精品人人做人人爽 | 国产免费久久精品99 | 亚洲国产97在线精品一区 | 亚州一级| 看黄a大片 免费 | 尤物网站在线观看 | 中国黄色一级毛片 | 国产4p露脸在线观看 | 热久久伊人 | 国内精品久久久久久久aa护士 | 国产三级a三级三级午夜 | 蜜桃一区| 一区二区国产精品 | 国产精品一区二 | 国产精品美女网站在线看 | 亚洲图片一区二区三区 | 国产三级福利 | 国产 高清 在线 | 国产黄色影片 | 伊人久久大杳蕉综合大象 | 乱色专区| sese欧美| 伊人久久大香线蕉精品哪里 | 亚洲精品第一区二区三区 | 欧美色图一区二区 | 国产一区二区三区波多野吉衣 | 欧美草逼 | 香蕉视频在线观看www | 麻豆三级视频 | 国产免费看视频 | 清纯唯美亚洲综合日韩第 | 国产乱码精品一区二区三区网页版 | 亚洲 中文 欧美 日韩 在线人 | 精品久久久久国产免费 | 国产女人的一级毛片视频 | 日本黄色一级网站 |