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Introduction
This year's expo highlights emerging consumption trends, including artificial intelligence and low-altitude aviation, debuting innovations from global companies.
The CICPE is China's only national-level exhibition featuring consumer products and is the largest consumer expo in the Asia-Pacific region.
Qilou through the ages: A window of China's openness

As a living memory to the Maritime Silk Road and a window to the openness of Hainan Free Trade Port, Haikou's Qilou Old Street architecture bridges Eastern and Western civilizations through its iconic covered walkways.

In this centuries-old historic quarter, every corner carries the aroma of traditional laobacha (Old Dad's Tea), while weathered wooden tables whisper tales of ancestors who journeyed to nanyang (south seas).

5th China International Consumer Products Expo sees 92b yuan in intended deals
This photo taken on April 10, 2025 shows the Hainan International Convention and Exhibition Center, the main venue of the upcoming fifth China International Consumer Products Expo (CICPE) in Haikou, capital of South China's Hainan province. [Photo/Xinhua]

HAIKOU -- The 5th China International Consumer Products Expo (CICPE) attracted the participation of a record-breaking 1,767 companies and 4,209 consumer brands from 71 countries and regions this year, according to a press briefing on Friday.

Events targeting global brands, e-commerce and country-specific suppliers led to 52 intended cooperation agreements, the value of which amounted to approximately 92 billion yuan (about $12.6 billion), said Zeng Rong, chief economist at Hainan provincial bureau of international economic development.

White paper spotlights Hainan's evolution into global retail tourism hub
The 5th China International Consumer Products Expo takes place on Sunday in Haikou, Hainan province. [By LI TIANPING/for chinadaily.com.cn]

HAIKOU - Driven by booming tourism, innovative policies and robust retail growth, China's island province of Hainan is rapidly becoming a vital domestic and international consumption destination, said a white paper released during the ongoing 5th China International Consumer Products Expo (CICPE).

"The 2025 Hainan Travel Retail White Paper" was jointly released by KPMG China and the Moodie Davitt Report at the 5th Global Consumption Innovation & Duty Free and Travel Retail Exchange Event. Part of the CICPE, the event convened industry leaders, policymakers and international brands to explore opportunities in retail tourism and the island's pioneering economic reforms.

Consumer commodity show unveils tech-driven smart future
This photo taken on April 10, 2025 shows the Hainan International Convention and Exhibition Center, the main venue of the upcoming fifth China International Consumer Products Expo (CICPE) in Haikou, capital of South China's Hainan province. [Photo/Xinhua]

HAIKOU — A seamless integration of cutting-edge technologies into daily life is taking center stage at the ongoing fifth China International Consumer Products Expo in South China's Haikou, Hainan province, painting a vivid picture of a smarter, more interconnected future.

Slated from April 13 to 18, this year's expo features for the first time dedicated exhibition zones for groundbreaking innovations in artificial intelligence and the low-altitude economy.

Hainan expo highlights China's allure for international brands
People visit the UK pavilion during the fifth CICPE in Haikou, Hainan province, on April 13. WANG CHENGLONG/FOR CHINA DAILY

HAIKOU — The fifth China International Consumer Products Expo, held in the tropical island province of Hainan, has reaffirmed the country's position as a vital marketplace for global enterprises.

This year's expo has drawn record participation from over 4,100 brands across 71 countries and regions, reflecting the expanding international appetite for engagement with China's vast consumer market and its evolving landscape.

Changing habits of Chinese consumers may be pot of gold
By ZHU WENQIAN
A visitor experiences a passenger-carrying drone at the booth of EHang at the 5th China International Consumer Products Expo (CICPE) in Haikou, South China's Hainan province, April 15, 2025. [Photo/Xinhua]

The transformation of Chinese consumption habits is accelerating, with consumers poised to boost spending on leisure, entertainment and healthcare goods and services as they shift from basic material satisfaction to aspirational and personalized consumption, a new report said.

The report, released by CITIC Securities during the fifth China International Consumer Products Expo in Haikou, Hainan province, which concludes on Friday, said the digital economy and biotechnology are fueling new consumption trends in China and posing challenges to traditional consumption patterns.

Yacht economy lifts all boats
By CHEN BOWEN in Haikou
The international yachting exhibition section during the China International Consumer Products Expo, held in Haikou, Hainan province. SHA XIAOFENG/FOR CHINA DAILY

The global yachting world turned its attention to Sanya, Hainan province this week as the fifth China International Consumer Products Expo, held from Sunday to Friday in the provincial capital of Haikou, hosted its first dedicated international yachting exhibition in the coastal city, featuring 62 companies from over 20 countries and more than 150 vessels.

The exhibition, held as the expo's first sub-venue in Sanya, aims to foster collaboration across the yachting industry's production, education, research, innovation and investment segments.

Britain sees expo as springboard to local mkt
By CHEN BOWEN and CHEN CONGZHI
This photo taken on April 10, 2025 shows the Hainan International Convention and Exhibition Center, the main venue of the upcoming fifth China International Consumer Products Expo (CICPE) in Haikou, Hainan province. [Photo/Xinhua]

British businesses are seizing the spotlight as the United Kingdom takes center stage at the 5th China International Consumer Products Expo in Haikou, Hainan province, with exhibitors expressing optimism about the vast potential of the Chinese market.

The UK, this year's Guest Country of Honor, has brought 27 brands spanning foods and beverages, personal wellness, fashion and sporting goods to the ongoing expo, which runs from Sunday to Friday.

The Blue Economic Belt of the Free Trade Port
By Li Xin

Sanya is transforming its yacht economy with Free Trade Port policies, unlocking diverse opportunities across luxury and mass consumption sectors. Key benefits include duty-free yacht imports, 183-day guarantee-free berthing for foreign yachts, and convenient access to open waters for cruising. As a vital part of the maritime economy, yacht tourism is expanding Hainan's tourism offerings from land to sea, reaching 100-200 nautical miles offshore. In the future, superyachts will facilitate tourism across unlimited navigation areas, showcasing the Free Trade Port's open vitality of "thriving through marine development".

Low-altitude economy innovations shine at 5th CICPE
By Xu Jiayi
A visitor experiences a passenger-carrying drone at the EHang booth at the 5th China International Consumer Products Expo in Haikou, South China's Hainan province, on April 15, 2025. [Photo/Xinhua]

New innovations in the low-altitude economy are on display at the ongoing 5th China International Consumer Products Expo held in Haikou of Hainan province, China News Service reported on Tuesday.

"We hope to see more visitors tour around Hainan island in manned airships in the future," said Xin Guozhong, deputy general manager of Shenzhen Yingzhao Airlines Co. The civil manned airship AS700 has drawn attention due to its streamlined gas bag shape. Compared to other aircraft, the biggest advantage of airships is that they can stay airborne longer, offering breathtaking natural scenic views to tourists, enhancing their sightseeing experience.

German automaker embraces Chinese market via consumer expo
This photo taken on April 10, 2025 shows the Hainan International Convention and Exhibition Center, the main venue of the upcoming fifth China International Consumer Products Expo (CICPE) in Haikou, Hainan province. [Photo/Xinhua]

HAIKOU  -- At the fashion lifestyle exhibition area of the ongoing 5th China International Consumer Products Expo in Haikou, capital of South China's Hainan province, six brands under Volkswagen Group China, including Volkswagen, Audi, Porsche and Bentley, showcased the latest advancements in luxury and electric mobility.

This marks the third consecutive year that the German automaker has participated in the expo.

Intangible cultural heritage shines at 5th CICPE in Hainan
A staff member demonstrates the craft of Zhuang brocade, a national intangible cultural heritage of South China's Guangxi Zhuang autonomous region, at the 5th China International Consumer Products Expo (CICPE) in Haikou, South China's Hainan province, April 15, 2025. [Photo/Xinhua]

HAIKOU - With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors.

An exhibitor demonstrates Xiang embroidery, a national intangible cultural heritage, at the 5th China International Consumer Products Expo (CICPE) in Haikou, South China's Hainan province, April 15, 2025. [Photo/Xinhua]
Opening Hainan – connecting the new future of global consumption
By Li Xin

This week, the world's gaze converges once again on the coast of the South China Sea – Haikou, Hainan province. A total of 71 countries and regions, about 1,700 enterprises, and over 4,100 brands have converged here, forming a gravitational field for global premium goods, with the scale reaching a new high. CICPE serves as the "world's showcase" for the closed-loop operation of the Hainan Free Trade Port and a grand declaration of China's pursuit of further high-level opening-up. Let's take a look!

Giant domestic mkt hedge against tariffs
By ZHU WENQIAN in Haikou
This photo taken on April 10, 2025 shows the Hainan International Convention and Exhibition Center, the main venue of the upcoming fifth China International Consumer Products Expo (CICPE) in Haikou, capital of South China's Hainan province. [Photo/Xinhua]

As the complexity, severity and uncertainty of the external environment continue to intensify, China's foreign trade has been seeing certain pressure, and the government will help guide the nation's exporters to find more business opportunities in the super large-scale domestic market, a senior official said.

Beijing takes center stage at 5th China International Consumer Products Expo
By CHEN BOWEN in?Haikou
The 5th China International Consumer Products Expo takes place on Sunday in Haikou, Hainan province. [By LI TIANPING/for chinadaily.com.cn]

The 5th China International Consumer Products Expo opened on Sunday with Beijing as the guest city, high-tech medical debuts, and a new Hainan food showcase, drawing global brands to explore China's consumer market potential.

The expo runs through April 18 in Haikou. Beijing was selected as the guest city for the first time at the CICPE, hosting a themed promotion day on Monday at the Hainan International Convention and Exhibition Center.

Technology helps spur consumer market
By LIU YUKUN in Haikou

Technology is injecting new momentum into consumer markets, producing more diversified consumption scenarios to meet growing demand from consumers, said business executives at the ongoing fifth China International Consumer Products Expo on Monday.

With growing consumer awareness, skin care products are evolving beyond basic moisturizing and whitening to encompass areas like cellular repair and anti-aging within the biotechnology sector.

Zhao Yan, CEO of Bloomage Biotech, highlighted a shift in the roles of Chinese enterprises toward technology-driven and sustainable development.

Expo guests praise high-level opening-up
By ZHU WENQIAN in Haikou
A visitor looks at porcelain products on display at the UK booth during the ongoing fifth China International Consumer Products Expo in Haikou, Hainan province. WANG CHENGLONG/FOR CHINA DAILY

Despite a complex and ever-changing international situation and with the process of globalization facing challenges, China has always embraced the world with its high-standard opening-up, attracting investments from many foreign enterprises.

Officials and top executives of foreign companies made the remarks during the ongoing fifth China International Consumer Products Expo in Haikou, Hainan province, the biggest ever compared with past editions, which points to the confidence of global consumer enterprises in China.

China International Consumer Products Expo unveils tech-driven future
This photo taken on April 10, 2025 shows the Hainan International Convention and Exhibition Center, the main venue of the upcoming fifth China International Consumer Products Expo (CICPE) in Haikou, capital of South China's Hainan province. [Photo/Xinhua]

HAIKOU - A seamless integration of cutting-edge technologies into daily life is taking center stage at the ongoing fifth China International Consumer Products Expo (CICPE) in South China's Haikou city, painting a vivid picture of a smarter, more interconnected future.

Slated from April 13 to 18, this year's expo features dedicated exhibition zones for groundbreaking innovations in artificial intelligence (AI) and low-altitude economy for the first time.

Haikou opens China International Consumer Products Expo
Children play with a robot dog toy at the 5th China International Consumer Products Expo (CICPE) in Haikou, South China's Hainan province, April 13, 2025. The 5th CICPE runs from April 13 to 18 in South China's island province of Hainan. [Photo/Xinhua]

As China's only national-level exhibition focused on consumer goods, this year's edition emphasizes innovation and global collaboration. The expo has drawn the participation of over 4,100 brands from over 70 countries and regions.

This photo taken on April 13, 2025 shows an exterior view of the venue for the 5th China International Consumer Products Expo (CICPE) in Haikou, South China's Hainan province. [Photo/Xinhua]
Consumption potential big, experts say
By Zhu Wenqian and Liu Yukun in Haikou
A robot dog performing stunts attracts many young visitors at the 5th China International Consumer Products Expo in Haikou, Hainan province, on Sunday.[LUO YUNFEI/CHINA NEWS SERVICE]

China's super-large consumption market still holds enormous potential and serves as an important engine to drive economic growth, despite the increasing complexity and uncertainty of the external environment.

Industry experts and top executives made the remarks during the 5th China International Consumer Products Expo, which opened on Sunday in Haikou, Hainan province. The expo runs through Friday.

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