三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Industries

Cosmetics giants brush off any talk of slump in China

By Yao Jing (China Daily) Updated: 2012-11-24 09:09

Cosmetics giants brush off any talk of slump in China

A tailored beauty service for members of Shiseido's high-end brand Cle de Peau Beaute. [Photo/China Daily]

This year China surpassed Japan as the company's hottest sales region in Asia, with 28-percent growth in sales, the company said.

"European and US brands are very strong in the higher-end market as they are viewed as having superior technology, such as anti-aging creams, and quality," Wang said.

"Consumers trust these brands a lot more and are willing to pay high premiums for them."

Another of the mainland's cosmetics mainstays, Shiseido, which has been operating in China for 31 years, is aiming to take its domestic sales revenue above 100 billion yen by early next year.

The first overseas cosmetics maker to enter the mainland market, it sells a wide variety of products ranging in price from dozens of yuan to nearly 5,000 yuan.

Late last year, Shiseido began to sell its Pure&Mild brand products online, and early this year it began selling its products on Tmall.com.

Estee Lauder, its biggest competitor, grew its online sales by 40 percent in China in the fourth quarter of fiscal year 2012, and is already reaching online consumers in nearly 350 Chinese cities.

"Even though the online channel only accounts for a small percentage of sales, it is growing the fastest of all," Wang added.

"Brands need to have a strong online store, either self-operated or through e-retailers such as Tmall and 360buy."

In keeping up with market trends, Shiseido has maintained annual double-digit sales growth in China since 2004.

Sales reached 89.1 billion yen for the year ending March 31.

"China now accounts for more than 10 percent of our global business," said Yang Yan, general manager of public relations at Shiseido China Co Ltd.

Shiseido's beginnings in the mainland go back to 1981 when it first sold about 60 imported products at large retail outlets and hotels in Beijing.

It launched Aupres, a brand exclusively for department stores in China, in 1994.

The 140-year-old company established Shiseido China Co Ltd, a wholly owned subsidiary, in Shanghai in 2003, after starting production at its own factory and opening Shiseido China Research Center Co Ltd, both in Beijing.

"We have more understanding about local consumers and have also gone ahead in creating special products for Chinese consumers," said Yang, explaining Shiseido's advantages on its competitors.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 成人午夜免费视频毛片 | 欧美呦女 | 日韩视频在线观看一区二区 | 午夜精品久久久久久久 | 1000部啪啪勿入十八免费 | 人与鲁牲交持级毛片 | 国产欧美日韩三级 | 国产免费一级精品视频 | 2048亚洲精品国产 | 黄色一级免费网站 | 91麻豆视频网站 | 欧美a级影院 | 极品国模私拍福利在线观看 | 青青草在线免费观看 | 日韩做爰视频免费 | 一级毛片一级毛片免费毛片 | 日本乱人伦片中文三区 | 国产成人精品视频一区 | 成人在线视频免费观看 | 在线网站你懂的 | 久久久社区 | 性做爰片免费视频毛片中文ilo | 国产精品色哟哟 | 7777sq国产精品| 97在线视 | 久久综合色综合 | 欧美暧暧视频 | 国产视频91在线 | 午夜伦情电午夜伦情影院 | 久久午夜国产片 | 欧美黄色免费大片 | 亚洲天天综合色制服丝袜在线 | 免费一级片视频 | 国产亚洲精品一区二区在线播放 | 亚洲巨乳在线 | 同性男男黄h片在线播放免费 | 国产精品嫩草研究院成人 | free麻豆| 2020国产精品自拍 | 日韩在线 | 中文 | 国产护士恋夜各种姿势视频 |