三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Auto China

'Sharing economy' makes inroads into car industry

By Gordon Xie / Angus Miller (China Daily) Updated: 2015-03-10 07:44

The underlying concern among consumers is "getting in trouble" if the share car is damaged. Many respondents expressed concern over high financial costs or legal ramifications in the case of an accident.

Despite a lack of awareness, most Chinese consumers have a positive attitude toward car sharing. Strong growth potential exists and consumers can be persuaded by its benefits but the culture of asset ownership in China is a major hurdle to be overcome.

Companies need to consider how car sharing can complement traditional ownership, and leisure travel, business travel and ban day replacement are all examples of this. Companies should educate potential customers on the convenience and cost savings.

Car leasing, on the other hand, enjoys much greater awareness in China: 91 percent of the survey respondents were aware of car leasing but the majority still bought their vehicle using cash. Only 3 percent leased their car.

Consumers choose not to lease due to their desire for car ownership, which is still a status symbol in China. Generally, if consumers can afford to buy a car with cash, they will.

Many consumers have a misinformed, negative perception of leasing, but when given a short "sales pitch", 41 percent changed their minds. Of the 59 percent who were still not convinced, the most common reason again came back to a strong desire for car ownership.

Chinese consumers are driven by price but also the status attached to car ownership. Given that one of the key benefits of car sharing and car leasing is the opportunity to get behind the wheel of a potentially higher-end vehicle without capital outlay, both should make sense in China.

The fact that survey respondents cited cost as the main reason for not owning a car also underscores the potential of car sharing and leasing in the country.

To win the hearts and minds of consumers in China, companies must improve their understanding and engagement of potential customers. Engaging them early in the decision process and continuing that engagement throughout the customer lifecycle is key to educating them on the benefits of car sharing and leasing and winning their long-term loyalty.

Gordon Xie is a partner in automotive consulting and Angus Miller is a manager in customer strategy consulting at PricewaterhouseCoopers in the Chinese mainland and Hong Kong.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 99久久免费国产精品m9 | 久久精品国产精品青草图片 | 99久久www免费人成精品 | 国产一区二区免费在线 | 欧美成人a大片 | huangse网站免费 | 九九综合 | 免费看黄的网址 | 国产一区二区三区精品久久呦 | 欧美一级毛片免费大片 | 中文三级视频 | 深夜做爰性大片很黄很色视频 | 国产免费人做爰午夜视频 | 打电话系列国产在线 | 欧美一区二区三区播放 | 丁香四月婷婷 | 全黄a一级毛片 | 91影视在线看免费观看 | 欧美三级影视 | 天堂tv亚洲tv日本tv不卡 | 国产精品国产高清国产专区 | 极品色αv影院 | 久久精品视香蕉蕉er大臿蕉 | 在线视频观看免费视频18 | 久久全国免费久久青青小草 | 欧美国产成人精品一区二区三区 | 欧美一级视频 | 亚洲色图综合网站 | 国产ssss在线观看极品 | 欧美最黄视频 | 欧美国产在线一区 | 中国一级做a爰片久久毛片 中国一级做a爱片免费 | 亚洲视频精品在线 | 成年男女免费大片在线观看 | 一级特黄牲大片免费视频 | 夜色亚洲 | 亚洲欧美日韩在线一区二区三区 | 日本高清不卡二区 | 伦伦影院精品一区 | 欧美日韩综合网在线观看 | 国产美女极品福利视频 |