三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Industries

French vineyards change name to tap big market in China

By Angus Mcneice in London | China Daily | Updated: 2017-12-01 07:57

The Chinese owner of four vineyards in the French winemaking region of Bordeaux has caused a stir by giving the historic chateaus new names with a distinctly Chinese flavor.

Chateau Senilhac, which was once the largest wine producer in the Medoc area of Bordeaux, had been in the Grassin family for eight decades when it was sold to Chinese entrepreneur Chi Tong earlier this year.

According to one employee, staff at the chateau were instructed from Hong Kong three months ago to rebrand the chateau under the new name Chateau Antilope Tibetaine, or Chateau Tibetan Antelope in English.

"I think the name is great. It's a little bit strange, but we sell so much wine to China, I think that's why they changed the name," said the employee, who spoke under condition of anonymity.

Three other vineyards in Bordeaux-all owned by Chi-h(huán)ave undergone similar rebranding.

After three centuries without change, the signs around Chateau Larteau now read Chateau Lapin Imperial (Chateau Imperial Rabbit).

Chateau La Tour Saint-Pierre, a vineyard in the Saint-Emilion area of Bordeaux, is changing its name to Chateau Lapin d'Or (Chateau Golden Rabbit).

And Chateau Clos Bel-Air, an estate in Pomerol that dates back to the late 1800s, will soon operate under the name Chateau Grande Antilope (Chateau Great Antelope).

Spurred on by a growing thirst for wine among an expanding middle class in China, Chinese investors have snapped up more than 100 vineyards in France, with the majority in the Bordeaux area.

"There's an increasing popularity of red wine in China, the market has really matured, and over the last 10 years, consumption of imported wine from Bordeaux has gone up a lot," said Lina Fan, who runs the Vignobles des Quatre Vents vineyard in Bordeaux.

China imported more than 98 million liters of French wine from January to March of this year, according to customs figures, a 15.7 percent increase on the same period last year.

And China has been the top export destination for wine from Bordeaux since 2011. Last year, the region sent 74 million bottles of wine to China, according to winemaker's association Conseil Interprofessionnel du Vin de Bordeaux.

"There's a trend of Chinese investors buying vineyards in some of the major regions like Bordeaux," Chris Mercer, online editor for wine magazine Decanter, said earlier this year. "They are interested in exporting back to China. Some of them have things like hotel chains they are supplying."

Foreign ownership of French vineyards is nothing new; hundreds of wineries are owned by overseas investors, particularly backers from the United Kingdom, Belgium and the Netherlands.

However, the image overhaul at the four Chinese-owned vineyards has caused concern among some locals.

Jean-Marie Garde, chairman of the winemaker's union in Pomerol, told local French newspaper SudOuest that it would be bad for the region's image if "all the great chateaux were transformed into rabbits and antelopes".

 

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 一级特黄欧美 | 第一福利在线观看 | 色视频网站人成免费 | 国产激情一区二区三区成人91 | 91热久久免费精品99 | 色婷婷综合和线在线 | 亚洲免费区 | 91在线在线啪永久地址 | 国产系列 视频二区 | 国产精品大片天天看片 | 成人黄色毛片 | 香蕉综合视频 | 日韩精品一 | 欧美久久精品一级c片片 | 国产高清在线观看麻豆 | 99视频在线精品自拍 | 最刺激黄a大片免费观看 | 小明看看成人免费 | 亚洲丁香婷婷综合久久六月 | 九九香蕉视频 | 国内日本精品视频在线观看 | 3p久久 | 996免费视频国产在线播放 | 久久精品国产丝袜 | 手机看片高清国产日韩片 | 91香蕉视频免费在线观看 | 国产精品国产精品国产专区不卡 | 国产成人短视频在线观看免费 | 久久黄网 | 亚洲午夜精品一级在线 | 欧洲美女高清一级毛片 | 窝窝免费午夜视频一区二区 | 欧美成人高清性色生活 | 色中色在线视频 | 国产精品久久久久久久免费大片 | 中文字幕欧美一区 | 欧美唯爱网 全黄性播放 | 女性一级全黄生活片 | 在线免费观看视频黄 | 在线亚洲精品国产成人二区 | 美国一级毛片在线观看 |