三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

US EUROPE AFRICA ASIA 中文
Business / Companies

French sports firm eyes bigger field in China

By Xu Jingxi in Guangzhou (chinadaily.com.cn) Updated: 2014-09-19 18:20

Decathlon, France's No 1 sports retailer, best known for its low-price strategy is looking to expand its influence in China despite rising labor costs in the country, vice-president of Decathlon China told China Daily on Thrusday.

The French sports goods chain is looking to increase its presence in China to at least 150 stores by 2015 and 500 stores by 2018, said Jean-Francois Mace, vice-president of Decathlon China and director of its South China business.

"China is a huge market and a growing population of people are getting richer. We can see a bigger middle class. When people get richer, they take more care about their health. Health means sports so the sports market is growing in China,"Mace told China Daily.

However, Mace said that Decathlon is not only targeting middle class.

"From the beginning, we don't want to sell only to rich people; we want everybody to be able to practice sports,"said Mace. "Our strategy is to decrease the prices. We can afford it by selling more pieces."

According to Mace, 48 percent of Decathlon's global production is made in China, but he emphasized that he is "not worried"about the rising labor costs.

"The labor cost is rising, but at the same time people have higher salary which means they have more money to do sports,"he said. "Decathlon values long-term partnerships with our Chinese suppliers. Maybe we will have less but bigger partners.”

Mace said that Decathlon will stick to its low-pricing policy, something that he says he believes is the French sports brand's "weapon"for the second and third-tier cities and even fourth and fith-tier cities.

"Besides first-tier cities, we are opening stores in second-and third-tier and even four-and five-tier cities. We keep decreasing our prices and it is our reply for the market in four-and five-tier cities. I believe it is the right ‘weapon' to enter these cities,"he said.

Founded in 1976, Decathlon opened its first store on the Chinese mainland in Shanghai in 2003. From there, it expanded into the country's other regions.

As the director of Decathlon's South China business, Mace revealed that the retailer is going to open its first store in Jiangmen, Guangdong province, very soon and its first store in Huizhou, Guangdong, in 2016.

Decathlon's expansion in China brings along with it a recruitment drive. Mace says the company is going to recruit 6,000 new employees for retail positions by 2018.

Mace says Decathlon is the third biggest sports retailer in China.

Decathlon, along with EDF, France's No 1 electricity supplier, and Valeo, France's No 1 automotive equipment manufacturer, partnered with the French Chamber of Commerce and Industry in China and the French Embassy in China in hosting a French talent competition geared towards Chinese students earlier this year.

The competition aimed at bridging Chinese college grads with various French businesses associated with the French Chamber of Commerce and Industry in China.

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 欧美精品一区二区三区观 | 国产精品伦理久久久久 | 一级毛片美国aaj毛片 | 成人欧美一区二区三区的电影 | 久久精品a| 毛片在线观看地址 | 欧美成人a级猛男视频片 | 小明永久2015www永久免费观看 | 国产婷婷综合在线精品尤物 | 末成年一级在线看片 | 亚洲成人精品 | 久久爰www免费人成 久久狠狠干 | 欧洲美女色图 | 欧美日韩在线精品一区二区三区 | 高中生精品视频在线观看 | 久久久免费视频观看 | 亚洲欧美在线观看一区二区 | 激情视频在线观看网站 | 久9视频这里只有精品8 | 96福利视频| 国产www | 一级毛片免费看 | 3344成年站福利在线视频免费 | 国产精品永久免费自在线观看 | 国产香蕉98碰碰久久人人 | 欧美高清免费精品国产自 | 亚洲免费在线播放 | 91视频专区 | 精品一区二区三区视频在线观看免 | 日韩中文字幕在线亚洲一区 | 国产精品一区二区三区久久 | 成人精品第一区二区三区 | 成年男女免费大片在线观看 | 一区二区三区欧美在线 | 亚洲色图图片区 | 日韩亚洲欧美一区二区三区 | 最新国产在线播放 | 91网站在线播放 | 一级毛片在线直接观看 | 国产精品久久久久久久久夜色 | 毛茸茸年轻成熟亚洲人 |