An immersive springtime event, the festival aims to boost local cultural tourism and economic development by providing visitors with intangible cultural heritage showcases, live performances and interactive technological experiences.

In addition to viewing cherry blossoms, visitors can explore the city's light and shadow installations at New Century Plaza, enjoy classical and contemporary music performances, and visit the cultural markets for merchandise and local delicacies.

Local shopping districts and e-commerce platforms have introduced a range of discounts on accommodation, dining, entertainment and shopping, which can be used with government-issued consumer vouchers and corporate discount packages.