三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Australian winemakers toast loyal Chinese consumers

Since tariffs lifted, strong demand has helped industry deal with global market shifts

By XIN XIN and ALEXIS HOOI in Sydney | CHINA DAILY | Updated: 2025-03-31 07:28
Share
Share - WeChat
The Hungerford Hill winery is regarded as the birthplace of the Australian industry. CHRIS ELFES/FOR CHINA DAILY

Evolving tastes

Pia Piggott, an Australian viticulture analyst at agribusiness banking cooperative Rabobank, said that "the comeback from China has been very positive, it's been a lot higher, at least from a value perspective, than expected".

Regaining Chinese market share "in such a short space of time is really positive for local growers", she told China Daily.

"There're still a lot of challenges in the industry. Vineyards are long-term investments and any changes in markets come with a lot of lag, so the oversupply situation has been drawn out quite far because of the structure of the market itself," Piggott said. "As we're going through these next few years, we'll start to see the oversupply reduced …there's a lot being done, but it will take time," she said.

Many Australian winemakers are catering to evolving Chinese consumption choices in order to boost sales.

Red wine has traditionally been Australian winemakers' largest export, representing more than 90 percent of the volume shipped to the Chinese mainland.

" (But) we are seeing increased interest in lighter styles including whites, rose and sparkling, as wine drinkers in China become more open to exploring other wine styles", the Wine Australia spokesperson said.

"Trends including convenience, lighter and refreshing wine styles, and emerging varieties are driving new opportunities for the wine sector. Products that align with these trends will likely have appeal in China, particularly with the younger consumers (25 to 39 years) who are interested in discovering new and different wines, including premium imported wine," the spokesperson said.

"Across the globe there is growing interest in 'no' and 'low' alcohol wines aligned with the health and wellness and moderation trends, and this is also evident in China. This trend is especially prevalent among older consumers in China who are drinking less alcohol in general."

Tina Tian, founder of Beijing Mellow Rouge Trading, said Australian wines have gained significantly in popularity among Chinese consumers due to their unique flavors and high cost-performance ratio.

Tian's company has been in the sector for 15 years and specializes in importing original wines from major wine-producing regions around the world.

She said that Australian wines have a solid foundation in the Chinese market. A wine such as shiraz, known for its rich fruit aromas and full-bodied taste, is particularly suitable for first-time wine drinkers and pairs well with Chinese cuisine, Tian added.

Many Australian wines are sold in mid-range Chinese supermarkets, with moderate prices that align with Chinese consumers' shopping habits, Tian said.

She believes that as New World wines, Australian products can fully compete with traditional wine-producing countries such as France and Italy in the Chinese market. "There was a time when Australian wines accounted for more than half of my sales," she said.

In recent years, with Chinese consumers becoming more knowledgeable about wine, the market has gradually matured.

"Some of my clients started exploring wines over a decade ago," Tian said. "They have transitioned from young professionals to middle management, with their purchasing power continuously increasing. Now, these clients make up a significant portion of my customer base."

Wine is no longer just a staple at business banquets — it also represents a new "cultural lifestyle". Some companies even offer wine tasting courses as part of their employee benefits, Tian said.

"With the growing Chinese emphasis on health and wellness, red wine is increasingly favored by consumers for its natural health benefits," she said. "In China, wine is not just a beverage; it's a reflection of a lifestyle attitude."

|<< Previous 1 2 3 4 5 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 五月色综合婷婷综合俺来也 | 亚洲福利视频一区二区 | 亚洲精品久久久久中文字小说 | 日韩第四页 | 免费观看国产大片资源视频 | 久色网| 精品国产日韩一区三区 | 成人看片黄a在线观看 | 136福利导福航 | 亚洲天天网综合自拍图片专区 | 亚洲精品国产一区二区三区在 | 久久99爱视频 | 亚洲国产九九精品一区二区 | 国产一久久香蕉国产线看观看 | 美女拍拍拍免费视频观看 | 免费又爽又黄禁片观看1000 | 亚洲一区二区三区在线免费观看 | 亚洲日韩中文字幕在线播放 | 韩国免费高清一级毛片性色 | 国内精品久久久久久麻豆 | 久久中文精品 | 国产九九在线观看播放 | 婷婷国产成人久久精品激情 | 小明明看看视频永久免费网 | 成人亲子乱子伦视频 | aaa成人| 国产精品视频一区二区三区不卡 | 国产大伊香蕉精品视频 | 韩国一大片a毛片女同 | 国产精品品福利视频 | 欧美a大片欧美片 | 国内免费自拍视频 | 国产美女一级视频 | 唐人呦一呦xxxx视频 | 99自拍视频在线观看 | 欧美日本韩国一区二区 | 久久综合九色综合97婷婷群聊 | 天天干天天色综合网 | 三片在线观看 | 日韩亚洲一区中文字幕在线 | 99久久er热在这里只有精品16 |