International television industry insiders gathered in London on Tuesday to discuss trends, challenges, and strategies amid the growing exchange of content between China and global markets.

The forum was held by the China Pavilion at MIP London, a multi-genre television market event gathering distributors, buyers and producers from across the globe.

The China Pavilion, organized by the Jiangsu Broadcasting Corporation International, showcased nearly 100 productions across various genres from more than 10 different companies. They aimed to facilitate copyright trading, co-productions, and streaming media partnerships.