三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Pop culture breathes new life into offline biz

In excess of 10,000 guzi stores set up in China market between Jan-Nov

By LI JIAYING | China Daily | Updated: 2024-12-31 10:36
Share
Share - WeChat
Consumers shop at a guzi store in Shenzhen, Guangdong province, on Dec 28. [CHINA DAILY]

As the trend of hedging with gold products is increasingly appealing to younger consumers, the collaboration aims to further tap gold consumption growth among young people, while also helping the legacy brand engage in dialogue with the younger generations, said Li Minghao, deputy manager of the brand's marketing department.

As ACGN culture and guzi thrive on its wide-ranging reach across different merchandise forms, they can be seamlessly integrated into traditional retail, and are expected to help stimulate consumption with its strong consumer appeal, said Zhang Shule, an analyst in the culture and entertainment industry.

The rise of domestic IPs has also played a crucial role in fueling the guzi economy, Zhang said. Popular IPs such as classic NetEase Games' Onmyoji, Tencent Games' Honor of Kings, and new hits like MiHoYo's Genshin Impact, Tencent Games' Light and Night, and Game Science's Black Myth: Wukong have all cultivated dedicated fanbases, driving huge domestic demand for related merchandise, he added.

"The core strength of the guzi economy lies in strong IPs capable of creating shared cultural experiences," said Sun Jiashan, an associate researcher at the Central Academy of Culture and Tourism Administration. "These experiences can help fulfill one's psychological need for companionship, especially among younger consumers."

Sun added the guzi economy represents more than material consumption — it also reflects a shift among young consumers toward spiritual and cultural fulfillment.

"The consumption of guzi also has a social dimension, with ACGN fans finding a sense of connection through their purchases," Sun said.

"Chigu makes the happiness derived from ACGN culture works tangible. These items evoke real emotions and memories of the characters they represent," said Li Zeyu, a guzi enthusiast.

Data from an iiMedia Research report show that the pan-ACGN user base in China has grown significantly during recent years, from 354 million in 2019 to 503 million in 2024, and is likely to reach 570 million by 2029. The expanding demographic is believed to further drive relevant demand and help gradually shape a new economic form, it said.

While the guzi economy opens up vast opportunities for consumption and business innovation, it also requires effective regulation to mitigate potential negative impacts, particularly on younger audiences, Sun added.

"Proper guidance can help ACGN culture guide positive values and contribute to the healthy development of China's cultural industries," he said.

|<< Previous 1 2 3   

Related Stories

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 欧美精品综合 | 久久夏同学国产免费观看 | 最近中文日本字幕免费完整 | 欧美日韩在线一区二区三区 | 色婷婷综合网 | 九色亚洲 | 最近手机中文在线视频 | 麻豆传媒免费视频 | 国产日本在线视频 | 国产一线视频在线观看高清 | 久久91精品国产91久久跳舞 | 精品一区二区在线观看 1080p | 嘛豆传媒的短视频动漫 | 黄色国产免费观看 | 亚洲日本中文字幕一本 | 亚洲综合套图 | 国产免费爽爽视频免费可以看 | 九九免费精品视频在这里 | 久久久久久免费观看 | 久久dvd| 久热国产视频 | 免费a级黄色毛片 | 亚洲欧美国产毛片在线 | 国产区成人综合色在线 | 亚洲欧美国产毛片在线 | 亚洲精品高清在线 | 免费观看毛片 | 国产在线视频资源 | 一级片生活片 | 国语对白清晰好大好白在线 | 亚洲国产综合专区在线播一一 | 欧美精品成人一区二区视频一 | 一区二区三区在线观看免费 | 2021精品综合久久久久 | 综合欧美亚洲 | 欧美成人xx禁片在线观看 | 一级性黄色片 | 国产成人在线视频免费观看 | 国产91色拍 | 国产凹凸一区在线观看视频 | 日韩欧美亚洲一区 |