三级aa视频在线观看-三级国产-三级国产精品一区二区-三级国产三级在线-三级国产在线

Pop culture breathes new life into offline biz

In excess of 10,000 guzi stores set up in China market between Jan-Nov

By LI JIAYING | China Daily | Updated: 2024-12-31 10:36
Share
Share - WeChat
Consumers shop at a guzi store in Shenzhen, Guangdong province, on Dec 28. [CHINA DAILY]

As the trend of hedging with gold products is increasingly appealing to younger consumers, the collaboration aims to further tap gold consumption growth among young people, while also helping the legacy brand engage in dialogue with the younger generations, said Li Minghao, deputy manager of the brand's marketing department.

As ACGN culture and guzi thrive on its wide-ranging reach across different merchandise forms, they can be seamlessly integrated into traditional retail, and are expected to help stimulate consumption with its strong consumer appeal, said Zhang Shule, an analyst in the culture and entertainment industry.

The rise of domestic IPs has also played a crucial role in fueling the guzi economy, Zhang said. Popular IPs such as classic NetEase Games' Onmyoji, Tencent Games' Honor of Kings, and new hits like MiHoYo's Genshin Impact, Tencent Games' Light and Night, and Game Science's Black Myth: Wukong have all cultivated dedicated fanbases, driving huge domestic demand for related merchandise, he added.

"The core strength of the guzi economy lies in strong IPs capable of creating shared cultural experiences," said Sun Jiashan, an associate researcher at the Central Academy of Culture and Tourism Administration. "These experiences can help fulfill one's psychological need for companionship, especially among younger consumers."

Sun added the guzi economy represents more than material consumption — it also reflects a shift among young consumers toward spiritual and cultural fulfillment.

"The consumption of guzi also has a social dimension, with ACGN fans finding a sense of connection through their purchases," Sun said.

"Chigu makes the happiness derived from ACGN culture works tangible. These items evoke real emotions and memories of the characters they represent," said Li Zeyu, a guzi enthusiast.

Data from an iiMedia Research report show that the pan-ACGN user base in China has grown significantly during recent years, from 354 million in 2019 to 503 million in 2024, and is likely to reach 570 million by 2029. The expanding demographic is believed to further drive relevant demand and help gradually shape a new economic form, it said.

While the guzi economy opens up vast opportunities for consumption and business innovation, it also requires effective regulation to mitigate potential negative impacts, particularly on younger audiences, Sun added.

"Proper guidance can help ACGN culture guide positive values and contribute to the healthy development of China's cultural industries," he said.

|<< Previous 1 2 3   

Related Stories

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 中文一级毛片 | 一级毛片在线完整免费观看 | 怡红院免费va男人的天堂 | 欧美αv日韩αv亚洲αv在线观看 | 久久人 | 亚洲视频三级 | 日本高清精品 | 日韩中文字幕电影在线观看 | 国产性较精品视频免费 | 国产a级特黄的片子视频免费 | 91亚洲精品福利在线播放 | 区二区三区四区免费视频 | 黄色一级片中国 | 无圣光福利视频 | 成人午夜兔费观看网站 | 国产欧美视频一区二区三区 | 成人欧美精品久久久久影院 | 国产成人精选免费视频 | 国产黄色片网站 | 国产视频一二 | 免费福利小视频 | 国产91av视频在线观看 | 欧美一级特黄特黄毛片 | 99精品国产自产在线观看 | 亚洲性生活视频 | 91仓本c仔约高挑嫩模在线 | 亚洲毛片| 美国人和动物xxx | 亚洲国产另类久久久精品小说 | 成人黄色小视频 | 成人免费网站视频 | 国产免费片| 日韩在线二区全免费 | 免费国产97久久青草 | 久久99国产精品久久99无号码 | 日韩在线视频一区二区三区 | 国产极品久久 | 色中色在线视频 | 一级无毛片 | 娇小被黑人巨嗷嗷叫 | 99在线精品国产不卡在线观看 |